Electrical contractors provide a wide range of services. The services include: installation and maintenance of air conditioning (AC) systems, removal & rewiring of knobs and tubes, installation of backup generators, aluminum wiring repairs, service calls & repairs, service upgrades, panel changes and maintenance of exterior & interior lighting.
Additionally, they carry out detection and repair of underground faults, electrical servicing, repairs and troubleshooting on buildings and machinery, electrical renovations & additions, installation & maintenance of lighting systems, backup generators & transformer rentals, industrial electrical-system rebuilds, comprehensive inventory of equipment and industrial electrical-system shutdowns, among other services.
Search engine optimisation plays a significant role in enabling electrical contractors’ websites to rank highly in search engines. However, many site owners and administrators are unaware that there are certain SEO tactics that they can use to enhance web traffic.
Let’s have a look at the leading SEO tactics for electrical contractors.
1. Improved engagements
Engagement is the capacity to hold an internet user’s attention. With regard to SEO, engagement is a measure of time spent on a site’s page.
Are you aware that Google rewards websites that strongly engage users with favourable page rankings?
Website owners and administrators enhance engagement by formatting posts for effortless reading, enhancing bounce rates, using bucket brigades, writing in inverted-pyramid style and incorporating images throughout the content as well.
2. Lengthening existing pages
A recently-conducted scientific study established that the longer the web content, the greater the possibility of it (content) ranking on top of SERPs.
However, coming up with a 2000-word article is not easy. It requires investment of substantial effort and time. It’s easier to lengthen content from 1300 words to 2000 words.
Existing content has an already established readership. So electrical contractors usually opt to lengthen already-existing content rather than write articles from scratch.
3. YouTube SEO
Many internet users are unaware that more than half of keyword searches on Google and Yahoo return video content, and more than 80% of the video content is from YouTube.
More than 3 billion searches are conducted on YouTube every month. In fact, it has become the 2nd most popular internet search engine.
Electrical contractors’ concentration on YouTube SEO pushes their sites on the first and second result pages of search engines. Additionally, it attracts traffic from YouTube.
4. Site speed
In the last 10 years, search engines have been using speed of websites as one of the ranking factors. For instance, Google launched PageSpeed tool to enable web developers enhance site performance. It also launched the Accelerated-Mobile-Pages Project to improve speed on mobile websites.
Clearly, search engines want websites to have fast load times. Since electrical contractors don’t wish to be left behind, they have been taking measures to enhance the speed of their websites.
5. Increased focus on topics rather than on keywords
In the present day, websites do not appear on the first or second SERPs simply because of creation of keyword-focused content. Search engines are increasingly focusing on queries and topics rather than keywords when ranking web pages.
Electrical contractors whose sites appear on the first pages of search engines usually consider what their prospective clients look for instead of coming up with various ways that those potential clients can phrase search queries.
For that reason, they identify their target audience, carefully organize web content into themes and use keywords sparingly.
Additional search engine optimisation strategies
There are other SEO techniques that electrical contractors use to get high rankings on search engine results pages. The techniques include: Intentional link building, Focusing on internet user intent, Reporting & analytics, High topical authority, Technical optimisation, Using related keywords, Local SEO & listings, Improving user experience, Guest posting, Use of shorter URLs, Optimising for mobile browsing & search, Rich answers optimisation, Voice search optimisation