Can a Web Designer do SEO?

Every business these days needs a website.  As a business owner, you could build one yourself if you have the ability or you could hire someone else to do it for you.  Everyone likes to have a nice looking website and with content management systems like WordPress, you can easily make an attractive and functional site.

Of course, even with WordPress, there is a bit of a learning curve.  One thing to understand is that just because a site looks good does not mean that it is going to rank well in google.  If you are not very skilled with creating your own site even in WordPress, you could hire a web designer to do this for you.  In this case, it does not have to be WordPress but can be a regular HTML site.

What Makes up a Successful Website?

There are two components to the success of a website.  One is conversion and the other is traffic.  If your website is ugly the conversions will typically be low.  People will not trust a site that is unattractive with little or no content.  This does not instill confidence in a potential buyer or client.  However, in attracting looking website will help with conversions simply because it makes the business look more legitimate.

On the other hand, if your site is functional in attractive but no one ever sees it, it’s pretty much useless.  You will want to make sure that your investment is seen by people when doing a search in google.  On-page SEO is just as important as having a nice looking website.  If your website is not set up properly for Google then Google not rank it well.

 

Where Designers Fail

A web designers primary concern is to make the page look attractive.  They may not necessarily understand what is needed for proper a Seo optimization.  This brings us to the question, can a web designer also do proper SEO?  There are some agencies that have an all in one solution where they will create your website, do your on-page SEO and your regular SEO to rank your site.  This is not always the best solution because they’re not specializing in one thing.  What you really should have is a specialist like Toronto SEO experts – Goliath Marketing.  Here, they will analyze your site and make sure that it is google friendly and then work on off page SEO which will help get it ranked.  A web design company may not necessarily know what is currently working in the SEO world because their main focus is making pages look attractive and bring in new business.

 

It is possible that a web designer may have good experience in SEO but you’ll want to see some proof first.  Just like this sample websites they have built, you should also ask for results in rankings from their clients.  If you cannot get any evidence of this then only use them to create your website.  Have an SEO professional do the work for you.

Conclusion

First something so critical to your business it is wise to hire an expert in every aspect of it.  Just like you and hire a plumber to fix your pipes, you should have an expert to do your SEO.  If this is mishandled you could have many issues in the future with fewer rankings in google.  Don’t take that risk, leave it to the pros.