Running a website and making sure it is prepped for search engine optimization takes time.
You are not going to get up one morning and complete a great campaign. You will need to know about the intricacies of doing these campaigns, and one of the most important things to look for would be optimizing your images.
What are you doing with the images on your site?
Are they helping boost your site or are you taking away from its SEO potential?
Let’s take a look at what you need to do to optimize your images for Google.
Optimize Names and Meta Tags
Start with optimizing image files by updating the names and tags because those are going to be looked at first.
This means if you are putting up a picture of a basketball net, you don’t want to go with the original name such as “4tkd0g0d” because those random letters/numbers won’t do much. You want to make it specific such as “Brand + Basketball Net” because it will make sense with your site.
Keep it structured and do that for every image that is out there. Tag each image with EXIF data and multiple descriptive terms that you would use if you were speaking to someone. If a picture is worth 1,000 words, I’m sure you can find 10 that are relevant to your industry. This will ensure your site is easy to read for search engines.
Use Relevant Images
You want to make sure you use images relevant to your niche through a free tool like https://pixabay.com/. Don’t use random images that take up space.
This means if you are sticking to a basketball theme, you don’t want to start putting in random images of trees. You want to focus on the niche and put up images people are going to search about when they hop on Google or Bing. This is going to draw attention to your site and help it rank.
This little change is going to bolster your site and optimize those images the way you want them to be optimized.
Compress and Reduce Image File Size
Yes, it might seem like an excellent idea to put that large scale photo on your website because it looks beautiful. Well, it might look gorgeous, but that isn’t going to help with your SEO campaign. It is going to take away from your page by slowing it down and that is a major issue.
User engagement is all about drawing people in with a fast site that loads well.
If not, you are going to see significant damage to your site, and it is going to rank poorly. It happens all the time and what you need to do is upload smaller photos or compress images to ensure your site speed isn’t impacted.
These are simple changes anyone can make to their images to ensure there is balance on their site and things do work out. Yes, it might seem like a fantastic idea to go ahead and just wing it, but you want to look at these details for any SEO campaign.
You want to optimize everything, and that is going to include the images you are putting up. Each of these techniques will help you increase your rankings on your business website. If you cannot handle these changes yourself, it’s always good to contact someone like Alex Furfaro SEO to help you with your search engine optimization problems.